Be the Change
Transforming Tourism Together

Join industry leaders, small businesses, community organizations and hospitality pros at the Mid-Willamette Valley Tourism Summit for a high-energy day of ideas, connection and action. This year’s theme—Be the Change: Transforming Tourism Together—invites us to look inward, embrace fresh thinking and take bold steps that shape the future of our region’s visitor economy.

What you’ll gain:

• Practical tools and tactics you can put to work immediately
• Fresh insights from regional experts and real-world case studies
• New partnerships with peers across lodging, dining, attractions, and community organizations

Don’t miss this chance to build powerful connections and take actionable steps toward transforming tourism—together. Save your seat and join us at the Salem Convention Center November 6 for an inspiring, results-driven event.

Register Today

Time & Location:

Thursday November 6, 2025
10am - 4:30pm (Buffet Lunch)
Salem Convention Center
200 Commercial Street SE, Salem, OR

cost: $75/attendee

Early Bird Registration: $65 (valid until October 10)

breakout sessions

Note: Space is limited and pre-registration is required for each session to secure your spot.

SESSION: AI-Harnessing its Full Potential
Artificial Intelligence is no longer a buzzword—it’s a practical tool that can transform the way you work. In this interactive session, experts from Travel Oregon and Miles Partnership will demystify AI by teaching hands-on techniques with today’s most popular platforms. Speaking in plain language and sharing real-world examples, they’ll show you how AI can boost efficiency, streamline operations, and elevate your business to the next level. Attendees will walk away with actionable skills and fresh ideas they can immediately put into practice. (Pre-registration required)

SESSION: Understanding the Tourism Ecosystem & Unleash Opportunities
Tourism thrives on collaboration—and the Willamette Valley is rich with examples of how partnerships fuel progress. In this dynamic panel, representatives will share real-world stories and practical strategies of how they leveraged the tourism ecosystem to connect with partners, secure funding, and access resources that advanced their missions. Attendees will leave with inspiration, proven approaches, and a toolbox of resources to help strengthen collaborations, expand reach, and unlock new opportunities for growth. (Pre-registration required)

MOPO Awards

Celebrate the visionaries and game-changers whose efforts are shaping the tourism landscape in Salem and the Mid-Willamette Valley.

See Past Winners

presenting sponsor

Contributing Sponsor

Sponsors